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# The Doom of Niche Magazines?
- URL: https://onemanandhisblog.com/2006/06/the_doom_of_nic/
- Published: 2006-06-20T18:18:42.000Z
- Updated: 2022-02-22T13:47:41.000Z
- Author: Adam Tinworth
- Tags: Blogs, internet, Journalism, magazines, newspapers, Blogging, Publishing

The relationship between online and paper publishing is evolving at an incredible rate. In the last fortnight alone, we’ve seen *The Guardian* announce that [stories will hit the website before the paper](http://media.guardian.co.uk/mediaguardian/story/0,,1795194,00.html?ref=onemanandhisblog.com) (provoking plenty of [‘me too’ announcements](http://media.guardian.co.uk/newmedia/story/0,,1795881,00.html?ref=onemanandhisblog.com) from other nationals), and that it’ll be providing a [downloadable PDF of stories](http://www.buzzmachine.com/index.php/2006/06/19/take-it-with-you/?ref=onemanandhisblog.com) for people to print off and read.

And that seems like a good thing, doesn’t it? The newspapers are adopting to a new age. But there are big risks here. In the paper-only age, big companies had the advantage in launching titles. They had the money, the expertise and the supply arrangements to get a magazine out into the marketplace. On the internet, blogs allow people to be publishing in literally minutes, while corporate can take months to turn a good publishing idea into online reality. The publishers had the online sales teams to get the ad revenue coming in. Now [Google](https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en%5FGB&ref=onemanandhisblog.com) will do that for any publisher, even the one man band. And the majority of the most-read blogs are still those set up by individuals.

Now, the big publishers are only just getting into this game, but its a game with new rules, and it’ll be very interesting to see how the blog landscape looks in a year’s time. But it *is* a new age. It *will* change existing publishers. As a journalist working in a big, and often slow-moving, publisher, I should be scared. But somehow, I’m actually very excited. The reasons why will have to wait for another post.