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# Le Web 3: Selling Online
- URL: https://onemanandhisblog.com/2006/12/le_web_3_sellin/
- Published: 2006-12-11T15:06:35.000Z
- Updated: 2015-04-08T11:47:24.000Z
- Author: Adam Tinworth
- Tags: advertising, ecommerce, Google, leweb, search engines, web 2.0

Another panel, this time about selling online. (Transactions! Hurrah!)

There was some discussion of allowing users to create their own products, through a community of creativity using an online service to create and sell their work. This is the Cafe Press model.

Google’s domination of traffic can be broken, if you create a creative community around your shop, according to [Lukasz Gadowski](http://spreadlog.net/?ref=onemanandhisblog.com) of [Spreadshirt](http://www.spreadshirt.com/?ref=onemanandhisblog.com). In contrast, Bjorn Kvarby still feels that Google is king, and they “buy” traffic through Google advertising.

Brent Hoberman, a co-founder of Lastminute.com, noted that the smart companies who looked to acquire the firm asked where the traffic was driven from.

Otherwise, there didn’t seem to a huge amount of coverage of ideas significantly beyond what you might call Web 1.0 ideas. Hmm.