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# What I Learned From Social Media Club Tonight
- URL: https://onemanandhisblog.com/2007/09/what_i_learned_from_social_media_club_tonight/
- Published: 2007-09-20T22:12:26.000Z
- Updated: 2015-04-08T12:44:29.000Z
- Author: Adam Tinworth
- Tags: events, ian fenn, kristine lowe, lloyd davis, Social Media, social media club

I’m just back from tonight’s meeting of [Social Media Club London](http://smclondon.ning.com/?ref=onemanandhisblog.com). A good night – it was great to meet [Kristine](http://kristinelowe.blogs.com/?ref=onemanandhisblog.com) in the flesh for the first time, and to catch up with people like [Ian](http://www.chopstix.com/?ref=onemanandhisblog.com).

I was initially a little worried about how useful it would be, as I found my eyeballs rolling up at yet more blanket statements about mainstream media’s Agenda. (I’ve been in the mainstream media for a decade. I clearly missed the Agenda memo…) However, [Lloyd Davis](http://www.perfectpath.co.uk/?ref=onemanandhisblog.com)‘ skilful management of the discussion\* moved it into much more fruitful territory. There were three principal streams of discussion:

- the numbers of people needed for a fruitful community
- how social media will revolutionise/subvert existing media
- how you find the right quality of material for your needs in an ever more diverse media landscape.

I mainly joined in the last discussion, and have enough notes for at least three posts – when I’m a little less tired, you’ll be glad to hear.

And the end, Lloyd struggled to draw out what people had learned from the session. I think he was fighting a losing battle, because it was the sort of discussion that exposed the questions that need to be explored, rather than one that provided answers.

If I had to identify one thing that I really took away from it is that the most important moment in social media thinking is when the “social” element of it becomes more important than the “media”; when we stop focusing on this as a technological issue and start thinking of it as a human one.

And yes, you can be sure quite a lot of my posts in the coming days will revolve around that idea.

\*Clearly the fact that he pulled me into the discussion early giving me the chance to hold forth at length to a captive audience has no bearing on my appreciation of his skills…