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# Le Web 3 '07: Jason Calacanis on Spam Pollution
- URL: https://onemanandhisblog.com/2007/12/jason_calacanis_spam_pollution/
- Published: 2007-12-12T17:16:52.000Z
- Updated: 2015-04-08T12:54:34.000Z
- Author: Adam Tinworth
- Tags: anonymity, community management, Google, identity, jason calacanis, leweb, mahalo, search, spam, technorati

Google is starting to smack down spam, but it’s still an issue – affiliate links. 

Calacanis had some suggestions for the attendees about how to manage this:

\- Build curation into your service. - Police your service - Reduce anonymity without reducing freedom - Punish bad people 

Users have to “own your words”. The movement is away from fake people: MySpace had loads, Facebook had less, LinkedIn has none.

He also gave us a quick demo of \[Mahalo’s new social element\](http://greenhouse.mahalo.com/Special:FollowDownload). It’s already a human-powered search engine – ie real people rather than algorithms are behind the results. The new element appears to bring link sharing/recommending to social groups. It could be more than that – I’ll play with it later to see.

What’s the benefit to new companies of following his suggestions? “Nobody wants to buy real estate in a town filled with toxic waste,” Calacanis replied. “There’s a small amount of pain to go green.”

The best quote of all? “As internet people, we shouldn’t bother with people who don’t understand the internet, because they’ll be dead soon.”