> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# RBI for Sale: Coverage Continues
- URL: https://onemanandhisblog.com/2008/02/rbi_for_sale_coverage_continue/
- Published: 2008-02-21T17:40:00.000Z
- Updated: 2015-04-08T14:07:12.000Z
- Author: Adam Tinworth
- Tags: advertising, magazine publishing, magazines, Publishing, rbi, reed elsevier

PSFK suggest that this marks [a big retreat from advertising and a failure to get magazines online](http://www.psfk.com/2008/02/reed-to-leave-publishing-because-of-ad-market-risk.html?ref=onemanandhisblog.com):

> *The story could suggest two things: an Adsense-fueled digital era has* 
> *made old fashioned print ads irrelevant and therefore broken the* 
> *business model for many magazines – and meanwhile those magazines have* 
> *failed to realize the potential of migrating their business properly to* 
> *the web.*

Content Matters highlights the same [advertising downturn angle](http://www.contentmatters.info/content%5Fmatters/2008/02/reed-elsevier-a.html?ref=onemanandhisblog.com):\*\*

> *on the conference call, Reed CEO Crispin Davis indicated that the* 
> *Company is looking to protect itself from an expected advertising* 
> *downfall as we move towards a recession.*

And Media Wire Daily is clearly unexcited by the [“dump magazines, get risk information”](http://mediawiredaily.com/2008/02/and-now-this-mornings-worth-mentioning%5F21.html?ref=onemanandhisblog.com) idea:

> *Reed Elsevier is unloading its Business Information unit in what some* 
> *see as a bail out of dealing with an ad recession. The company is* 
> *trading up publishing business information titles for ChoicePoint, a* 
> *risk management information provider. Yawn!*

And now, I’m going home for a stiff drink…