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# What is the role of MSM blogs?
- URL: https://onemanandhisblog.com/2008/07/what_is_the_role_of_msm_blogs/
- Published: 2008-07-25T17:32:18.000Z
- Updated: 2015-04-08T14:15:33.000Z
- Author: Adam Tinworth
- Tags: Blogging, Blogs, Journalism, journalist blogs, mainstream, media

In many ways, I think Shane’s \[following post\](http://blogs.telegraph.co.uk/shane\_richmond/blog/2008/07/23/suddenly\_everybodys\_buying\_blogs) hits the nail more accurately on the head:

\> This seems to be a change in direction for a blogosphere. Instead of bloggers trying to reach the elite on their own, they are now selling into bigger entities, bringing their audience and hoping to gain from being part of a larger whole. 

This is a win-win equation much of the time. When we brought \[Flightblogger\](http://www.flightglobal.com/blogs/flightblogger/) into the Flight Global stable, we gained the traffic and skills of a great blogger, and he gained the resources and brand name of a long-established publisher to back him up. And more to the point, we gained a great example of just how powerful, how journalistic and how traffic-generating great MSM-backed blogging can be. 

I really hope that in the coming months we’ll finally see the blogging versus journalism meme die, and we’ll start to see the true fruits of the great symbiosis between a profession and a style of publishing that the meeting of the two entails.

Time to get some work done. 🙂