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# JP Rangaswami on Sharing Acitivity in Businesses
- URL: https://onemanandhisblog.com/2008/10/_as_lee_pointed_out/
- Published: 2008-10-24T14:08:31.000Z
- Updated: 2015-04-08T15:09:02.000Z
- Author: Adam Tinworth
- Tags: activity streams, data objects, enterprise 2.0, metadata, w2eb, web 2.0

Who owns this data? That’s a key question in a data-driven world.

However,  
within a company, drawing together shouldn’t be complicated – there’s  
no rocket science in Facebook, for example. It’s built of pre-existing  
elements whose technological basis is well-known.

The first  
step is to think about the company directory. “I’ve never worked in a  
company that didn’t have a director,” he said. “Groupings have existed  
since the year dot.” company directories have gone from being  
hand-created to electronically created, and can become living tools,  
with the right amount of metadata…

At the basis of the idea of  
using social tools in the enterprise is the notion that communication  
can be captured as a persistent archive, tagged with rich metadata and  
manipulated.

“If we make everything we say a data object, and we can share and move it around,” he says. “It becomes valuable.”

So,  
if I understood what JP was saying, imagine taking the sort of data you  
get in your Facebook newsfeed, and seeing it for work – the meetings  
people are arranging, the conversations they’re having the places  
you’re going. “Embedding that into my workflow is what makes it  
valuable,”

(Confession:  
I missed the first 15 minutes of this session, so I’ve used material  
from tweets by [Nancy](http://www.tigertwotiger.co.uk/?ref=onemanandhisblog.com), [Ronna](http://internetbrandingstrategy.com/?ref=onemanandhisblog.com) and [Steph](http://climbtothestars.org/?ref=onemanandhisblog.com) to reconstruct some of what I  
missed)