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# Web 2.0 Expo Berlin: Better Social Media Plumbing
- URL: https://onemanandhisblog.com/2008/10/web_20_expo_berlin_better_soci/
- Published: 2008-10-22T08:18:31.000Z
- Updated: 2015-04-08T14:20:28.000Z
- Author: Adam Tinworth
- Tags: berlin, Blogging, comments, community, stowe boyd, w2eb, Web 2.0 Expo Berlin

Flow apps:

\- \[Snackr\](http://snackr.net/) – flow app for Google Reader - \[Twhirl\](http://www.twhirl.org/) – flow app for Twitter, FriendFeed and others - \[FriendFeed\](http://www.friendfeed.com) and \[Flickr\](http://www.flickr.com) have just added flow feeds. 

Net result: huge fragmentation of existing blog communities into small communities. Medium term, Disqus et al will start to bring this commentary back to the blog. That’s just plugging a broken house.

This changes working practices – you don’t “do” these flow sites/apps – they’re just there all the time. Cognitively, we’re being changed by the tools we use.

\[!\[Questions for Stowe\](http://www.onemanandhisblog.com/assets\_c/2008/10/Questions for Stowe-thumb-250x166.jpg)\](http://www.onemanandhisblog.com/content/images/2008/10/Questions-for-Stowe.jpg) 

The Web of Flow

Static pages become, essentially, an archive. The URL is less interesting as a static location on the web, and more as a unique identifier in the flow. Everything starts to merge, a comment looks like a recommendation looks like a bookmark…

Ads – affiliate link in a comment, I get the money. Flow my content anywhere, but carry this text ad. If you don’t, I won’t let my content flow into that app.

We need to move to an environment like the internet – which doesn’t care about the kind of content, it just moves packets around. The social web isn’t like that yet. But it needs to be.