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# Why Web 2.0 Matters to Enterprise
- URL: https://onemanandhisblog.com/2008/10/why_web_20_matters_to_enterpri/
- Published: 2008-10-22T19:50:37.000Z
- Updated: 2015-04-08T15:08:52.000Z
- Author: Adam Tinworth
- Tags: enterprise 2.0, jennifer pahlka, social software, tim o'reilly, w2eb, web 2.0

This morning, a select group of bloggers were invited along to a round table discussion with [Tim O’Reilly](http://www.oreillynet.com/pub/au/27?ref=onemanandhisblog.com), founder of books and conference company [O’Reilly Media](http://oreilly.com/?ref=onemanandhisblog.com). He, along with conference hosts [Jennifer Pahlka](http://blog.pahlka.com/?ref=onemanandhisblog.com) of [TechWeb](http://www.techweb.com/home?ref=onemanandhisblog.com) and [Brady Forrest](http://radar.oreilly.com/brady/?ref=onemanandhisblog.com) of O’Reilly, fielded questions from the bloggers.

This video captures some of the key reasons why Web 2.0 matters to businesses:

  
[Web 2.0 & The Enterprise](http://vimeo.com/2038740?pg=embed&sec=2038740&ref=onemanandhisblog.com) from [Adam Tinworth](http://vimeo.com/adders?pg=embed&sec=2038740&ref=onemanandhisblog.com) on [Vimeo](http://vimeo.com/?pg=embed&sec=2038740&ref=onemanandhisblog.com).

Sorry for the typing noises. A large number of people attending the discussion were liveblogging furiously, [myself included](http://www.onemanandhisblog.com/archives/2008/10/web%5F20%5Fexpo%5Fberlin%5Fblogger%5Frou.html?ref=onemanandhisblog.com).