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# Reasons for B2B 2B Cheerful
- URL: https://onemanandhisblog.com/2008/12/reasons_for_b2b_2b_cheerful/
- Published: 2008-12-16T11:23:24.000Z
- Updated: 2020-01-03T12:27:32.000Z
- Author: Adam Tinworth
- Tags: B2B, business press, magazine publishing, Publishing

John Welsh, of United Business Media has a list of [15 reasons that B2B media should survive the transition to digital](http://johnwelsh.wordpress.com/2008/12/16/can-b2b-magazine-brands-survive/?ref=onemanandhisblog.com). I like 11 and 12 particularly:

> 1. Clients know they must move their marketing online. They, like the media, are just struggling with the cultural changes necessary.
> 2. B2B sales teams have a relationship with clients that allows them to mentor them as they learn about digital together.