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# Jeff Jarvis: Advice for specialist journalists
- URL: https://onemanandhisblog.com/2009/04/jeff_jarvis_advice_for_specialist_journa/
- Published: 2009-04-26T13:08:42.000Z
- Updated: 2015-04-08T14:30:00.000Z
- Author: Adam Tinworth
- Tags: jeff jarvis, Journalism, Journalists

Joanna Geary [posted this on her blog](http://www.joannageary.com/2009/03/15/jeff-jarvis-at-sxsw-journalists-must-change-the-relationship-they-have-with-the-public/?ref=onemanandhisblog.com) a month back, but I’ve only just found it in my feedreader. It’s worth reposting:

 \[Jeff Jarvis at SXSW: Advice to UK regional journalists\](http://vimeo.com/3662605) from \[Joanna Geary\](http://vimeo.com/user539879) on \[Vimeo\](http://vimeo.com). 

Jeff Jarvis – associate professor at City University of New York’s Graduate School of Journalism, Guardian columnist and author of Buzzmachine.com – speaking at SXSWi 09.  
Jeff suggests that journalists need to establish personal connections to an audience in order to survive the current industry turmoil.