> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Niall Cook on Corporate Social Networking
- URL: https://onemanandhisblog.com/2009/06/niall_cook_on_corporate_social/
- Published: 2009-06-08T09:51:43.000Z
- Updated: 2015-04-08T15:09:39.000Z
- Author: Adam Tinworth
- Tags: collaboration, ROI, social neworking, social tools

What

Connecting – people want to connect with other people, as well as content and information. They do that using social software outside the organisation. Bring that inside the network.

Communicate – we all have a human need to communicate. Lots of lessons in how pople use the social web, and bring it inside the network.

Co-operation – The success stories of social networking are around this. No defined end goal – just an ability to share things organically. Very difficult for companies to get their heads around because they want the control.

Collaboration – Putting things in place to get the job done – wikis, etc.

How

Speed and Flexibility – the old model of IT deployment is dead. No longer good enough to take 6 months while the IT department works out if there’s a business need. If I need a wiki and the internal one isn’t good enough, they will go an use a web one. That’s a bigger threat than getting speedier.

Ease of Use – Why do we continue to put clunky, horrible, difficult to use software in front of our employees?

Demand – Do it based on demand. What do they want? What are they suing?

Individual value – Flickr isn’t successful because people want to contribute to a mass of photographs, but because they can share their photo. There must be good personal reasons for employees to use the tools.

Organisational culture – If you’re not a collaborative company, there’s no point in using those tools.