> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Should Hyperlocal be Hyperniche?
- URL: https://onemanandhisblog.com/2009/08/should_hyperlocal_be_hyperniche/
- Published: 2009-08-28T16:47:22.000Z
- Updated: 2023-12-05T21:00:17.000Z
- Description: What one heck of a sheep says about modern journalism.
- Author: Adam Tinworth
- Tags: farmers weekly, farming, fwi, hyper-local, hyper-niche, rural life

I’d like to share something with you. Something that has made me very happy. Something, in fact, about sheep. This sheep, in particular:

![Record-breaking Sheep](https://i1.wp.com/www.onemanandhisblog.com/content/images/2009/08/tup.jpg?resize=448%2C299)

You see, this “tup”, as the livestock breeders call ’em, was sold for a staggering £230,000 yesterday, a story that’s being covered from [the BBC](http://news.bbc.co.uk/1/hi/scotland/north%5Feast/8226054.stm?ref=onemanandhisblog.com) to the [*Daily Mail*](http://www.dailymail.co.uk/news/article-1209744/Ewe-joking-Record-breaking-sheep-sells-Ferrari.html?ref=onemanandhisblog.com).

But where was it broken?

On the [*Farmer’s Weekly* livestock and sales blog](http://www.fwi.co.uk/blogs/livestock-and-sales-blog/2009/08/lanark-texels-hit-220000gns.html?ref=onemanandhisblog.com), that’s where. But it was the above photo that [really got the commenters](http://www.fwi.co.uk/blogs/livestock-and-sales-blog/2009/08/world-record-220000gns-texel-b.html?ref=onemanandhisblog.com) going.

I mention this, both because I think it’s a fun story, and because I think that blog in particular illustrates something that I think is missed in much thinking about the future of news. We keep talking about hyperlocal, and that’s a thought process that’s rooted in the geographic nature of most newspaper circulations, particularly in the US. What our experience in RBI is teaching us is that hyperlocal is just a subset of hyperniche – and that there are many niches calling our for good, community-focused journalism.

Something to chew on over the bank holiday weekend. With some mint sauce.