> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Second Paid Content Experiment Begins
- URL: https://onemanandhisblog.com/2009/08/the_second_paid_content_experiment_begin/
- Published: 2009-08-06T12:08:56.000Z
- Updated: 2015-04-08T14:35:44.000Z
- Author: Adam Tinworth
- Tags: monetisation, news international, newspapers, paywalls, Publishing, rupert murdoch, The Times

So, it’s happened, as we all knew it would. Rupert Murdoch is taking his online sites paid-for. From the [BBC story on the announcement](http://news.bbc.co.uk/1/hi/business/8186701.stm?ref=onemanandhisblog.com):

> In order to stop readers from moving to the huge number of free news websites, Mr Murdoch said News Corp would simply make its content “better and differentiate it from other people”.

The word “simply” is doing an *awful* lot of work in that sentence.