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# #media140 : Learning To Listen
- URL: https://onemanandhisblog.com/2009/10/media140_learning_to_listen/
- Published: 2009-10-26T13:22:39.000Z
- Updated: 2015-04-08T14:40:24.000Z
- Author: Adam Tinworth
- Tags: #media140, ciarán norris, crisis management, engagement, marketing, software, X (Twitter), web tools

[!\[Ciarán Norris\](http://www.onemanandhisblog.com/assets\_c/2009/10/IMG\_1976 - Version 2-thumb-220x330-1469.jpg)](http://www.onemanandhisblog.com/content/images/2009/10/IMG%5F1976-Version-2.jpg?ref=onemanandhisblog.com)Former colleague [Ciarán Norris](http://ciarannorris.co.uk/?ref=onemanandhisblog.com) is going to tell us how to listen.

Use your ears?

🙂

First up: why should we listen on Twitter? Exponential growth in the last year, for one. We’ve had a growth of people at the creator end of the scale. First you had know HTML, then you had to have a blog, and now you just need Twitter, a mobile phone and maybe a cameras. 

And because of that, Google is now your company front page, and other people’s work maybe on the front page and more interesting than yours. Tools like \[ViralTracker\](http://www.viraltracker.com/) allow them to follow how pieces of work spread across the web. \[Delicious\](http://www.delicious.com) is \*still\* a good way of seeing how people view your brand. \[Tweetdeck\](http://www.tweetdeck.com/beta/) gives you the ability to understand and monitor Twitter across multiple accounts. \[Tweetfunnel\](http://www.tweetfunnel.com/) allows multiple people to manage one account. \[Tweetmeme\](http://tweetmeme.com/) tracks how links are spread around Twitter. They’re adding analytics (which I’m testing and it’s cool). \[Twitterfall\](http://twitterfall.com/), great way to check what people are saying around a brand.

But: some perspective. 2% of Iranians have access to Twitter, so it’s the “liberal intelligentsia talking to the liberal intelligentsia in the west”.

\*\*Some good examples: \*\*

\- \[Glassesdirect\](http://www.twitter.com/glasses\_direct) - Dominos Pizza got more views for \[its response to a problem video\](http://www.youtube.com/watch?v=7l6AJ49xNSQ) than the original - \[Ryanair\](http://www.travolution.co.uk/blog/2009/02/what-happened-when-a-blogger-d.php) – and traffic went up!