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# What Publishers Need To Understand
- URL: https://onemanandhisblog.com/2009/11/what_publishers_need_to_understand/
- Published: 2009-11-30T18:01:52.000Z
- Updated: 2015-04-08T14:41:52.000Z
- Author: Adam Tinworth
- Tags: Journalism, Publishing, web publishing, websites

One of the commenters on the Tim Luckhurst piece [I posted about](https://onemanandhisblog.com/archives/2009/11/the%5Fcontent%5Fpaywall%5Fostriches.html) earlier [hits the nail on the head](http://www.guardian.co.uk/commentisfree/2009/nov/30/journalism-paywall-johnston-press?showallcomments=true&ref=onemanandhisblog.com#CommentKey:ecfb61ac-44dd-4e5e-a5b9-7a928e96dc08):

> The model you have of your consumer’s behaviour is wrong, they aren’t using the internet as a way of reading a newspaper, they are using the internet, some of which consists of newspaper content, its a different thing. It was bad enough having to explain this in 1999, I find it a bit surprising it still needs saying in 2009.

And too much of the current discourse around content business models misses that fundamental concept.