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# Le Web: Chris Pirillo on Genuine Community
- URL: https://onemanandhisblog.com/2009/12/le_web_chris_pirillo_on_genuine_communit/
- Published: 2009-12-09T14:07:42.000Z
- Updated: 2015-04-08T14:42:52.000Z
- Author: Adam Tinworth
- Tags: chris pirillo, community, community management, leweb

I agree with him and disagree with him. You can, consciously, choose to facilitate activity. You can offer places for them to interact and incentives for interacting there. But I agree with him in that you cannot create or own communities – just host them. And that simple truth runs in opposition to the corporate urge towards control.

“If someone tries to tell you that community can just be placed inside a box and everything will be beautiful…no.”

And that’s going to be a pain point for companies until the embrace genuine, open interactions with their communities, he suggests. After all, community is built up of multiple, over-lapping relationships and nothing else.

“You, wherever you go, are the community.”