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# news:rewired Making Money Dos and Don'ts
- URL: https://onemanandhisblog.com/2010/01/newsrewired_making_money_dos_and_donts/
- Published: 2010-01-14T16:32:15.000Z
- Updated: 2015-04-08T14:45:04.000Z
- Author: Adam Tinworth
- Tags: hyper-local, Journalism, monetisation, Publishing

**[SoGlos.com](http://www.soglos.com/?ref=onemanandhisblog.com) – James Fryer**

Launched the week of the floods in 2007\. Founded by two journalists from the county. 

\*\*Do:\*\*

1\. \*\*Be great!\*\* – Niche websites work, they can capture audiences. All of our content is exclusively written by professional journalists – it’s about high-quality content. 2\. \*\*Search engine optimise\*\* – 5,395 pages – 75% of traffic comes from Google. 3\. \*\*Know your market and products\*\* – make sure you know who your advertisers will be and target them with research, clear suite of products. Keep clear differentiation between ad and ed. 4\. \*\*Establish a clear sales strategy\*\* – Either divide your role to focus on sales some of the time, or get a professional. Make the process as easy as possible – and provide great reporting. 5\. \*\*Forge partnerships\*\* – work with radio and print. Syndicate your content in a controlled fashion – but cash is almost always better than a contra deal. 

\*\*Don’t\*\*

1\. \*\*Compromise your model\*\* – stick to the plan 2\. \*\*Be afraid to stand up for yourself\*\* – lots and lots of problems with plagiarism. 25 organisations have plagiarised 200 individual infringement. 3\. \*\*Spend all your time on Twitter\*\* – make sure your social media activity is bringing you an audience and money. 4\. \*\*Rely on UGC\*\* – think this decade will see a resurgence in professional journalism 5\. \*\*Stop moving forwards\*\* – Redesign coming, iPhone app, franchise model for sites… 

And this is their most popular video: