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# #likeminds - How can organisations take the first steps towards integrating People-to-People?
- URL: https://onemanandhisblog.com/2010/02/likeminds_-_how_can_organisations_take_t/
- Published: 2010-02-26T15:55:20.000Z
- Updated: 2015-04-08T14:47:03.000Z
- Author: Adam Tinworth
- Tags: like minds

[!\[IMG\_3048 - Version 2.jpg\](http://www.onemanandhisblog.com/assets\_c/2010/02/IMG\_3048 - Version 2-thumb-200x300-1601.jpg)](http://www.onemanandhisblog.com/content/images/2010/02/IMG%5F3048-Version-2.jpg?ref=onemanandhisblog.com)Good questions being raised by this panel: Do we need to change how we recruit? Do we need to change people’s job descriptions? How will they answer?

\*\*Olivier\*\*: Every organisation has people who want to do this. Management need to understand how it’s going to benefit them in the long-run. Until you get management buy-in, you’re never really going to move forward. It’s always be at arm’s length. 

\*\*Benjamin Ellis\*\*: Not a fan of specific social media strategies. Installed a wiki in an organisation where you said anything out of management line, you got into trouble. You need the culture to enable it. Job description: I’ve never seen one that says that you should answer e-mail or letters… We’re moving from a world where you only publish the good stuff to a world where everyone publishes. 

\*\*Steve Bridger:\*\* On the other hand, a diktat where everyone must participate is bad. You need to go with the flow. 

\*\*Gabrielle Laine-Peters\*\*: Most employers know hat younger people are already on these platforms. Educate before you set guidelines. Social media: they’re tools in a toolbox. It’s about integration and evolution. Find champions in each department

\*\*Olivier\*\*: Lots of social media people are hired because they can blog and know Facebook, but they have no operation experience. Data analysts should not be community managers – totally different skills. 

\*\*Gabrielle\*\*: Tweeted that my Moo Cards had a problem – they biked me replacements.

\*\*Andrew Gerrard: \*\*Difficult for big companies to do that.

\*\*Benjamin\*\*: The power has moved from inside the organisation to outside it. It’s a hard time to be a big company. 48 hours to reply to a tweet, while all the boards approve it – you can’t operate like that. 

\*\*Steve\*\*: If you try to layer this over a company that’s closed or hierarchical, it won’t work. “the line” isn’t always in the same place – even companies can change their minds on the basis of new informations. 

Tools for internal communications hub? Olivier recommends \[Yammer\](http://www.yammer.com/) \[we use that successfully\]

Interesting side debate about the problems of government – and, in particular, the clash between internet time (seven times faster) and government time (seven times slower)…