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# Morning Coffee Reading - 22 March 2010
- URL: https://onemanandhisblog.com/2010/03/morning_coffee_reading_-_22_march_2010/
- Published: 2010-03-22T12:06:23.000Z
- Updated: 2015-04-08T14:48:00.000Z
- Author: Adam Tinworth
- Tags: community, community management, Publishing, Social Media, software

Mainly to save me from losing them when my old PC is taken away and humanely destroyed, to be replaced by a brand new PC to drive my mad…

\- \[Social software doesn’t really matter\](http://www.headshift.com/blog/2010/02/social-software-doesnt-really.php) – As social technology goes more mainstream, we need to focus less on the technology (and especially brand warfare) and more on the people - \[Your New Community Won’t Change Its Habits\](http://blog.angelaconnor.com/2010/03/06/your-new-community-wont-change-habits/) – A nice articulation of the key reason why your new community software won’t stop people using Facebooki and its ilk. 

And this video has been embedded everywhere – but it’s worth watching if you haven’t seen it yet: