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# Those Paywalls That Work...
- URL: https://onemanandhisblog.com/2010/04/those_paywalls_that_work/
- Published: 2010-04-02T18:23:44.000Z
- Updated: 2015-04-08T14:48:39.000Z
- Author: Adam Tinworth
- Tags: financial times, monetisation, paywalls

37signals on [the ](http://37signals.com/svn/posts/2245-when-opening-the-wallet-becomes-a-no-brainer?ref=onemanandhisblog.com)*[Wall Street Journal](http://37signals.com/svn/posts/2245-when-opening-the-wallet-becomes-a-no-brainer?ref=onemanandhisblog.com)*[ and the ](http://37signals.com/svn/posts/2245-when-opening-the-wallet-becomes-a-no-brainer?ref=onemanandhisblog.com)*[Financial Times](http://37signals.com/svn/posts/2245-when-opening-the-wallet-becomes-a-no-brainer?ref=onemanandhisblog.com)*:

\> The easiest way to get people to pay you money is when they think they’re getting something in return that will help them make more money. 

\*Exactly\*.