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# What Really Drives People?
- URL: https://onemanandhisblog.com/2010/06/what_really_drives_people/
- Published: 2010-06-24T13:10:38.000Z
- Updated: 2015-04-08T14:52:36.000Z
- Author: Adam Tinworth
- Tags: business, change management, pay, workstyles

Everyone working in journalism and social media is aware of the problems and conflicts around changing working practices. I think this video has some surprising – and useful – lessons for us.