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# Understanding your community manager
- URL: https://onemanandhisblog.com/2010/10/understanding_your_community_manager/
- Published: 2010-10-15T17:21:00.000Z
- Updated: 2015-04-08T14:57:02.000Z
- Author: Adam Tinworth

[Excellent post on community management](http://thinkvitamin.com/web-industry/the-evolution-of-the-community-manager-what-comes-next/?ref=onemanandhisblog.com) (or, perhaps, the activity formerly known as community management):

> The two words that kept cropping up as I spoke to people from a number of industries (both old and new) were ‘strategic’ and ‘commercial’, and while those phrases might cause some CMs a little concern, I honestly don’t think there is anything to be scared of here. The notion of community as a separate entity, divorced from everyday commercial requirements, is outdated and unrealistic.

Lots of history and good ideas about the future in there. Recommended.