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# Paywalls and the problem of competition
- URL: https://onemanandhisblog.com/2010/11/paywalls_and_the_problem_of_competition/
- Published: 2010-11-09T15:00:23.000Z
- Updated: 2015-04-08T14:58:59.000Z
- Author: Adam Tinworth
- Tags: business models, Clay Shirky, monetisation, paywalls

Clay Shirky has brought forth another long piece on [the economics of the paywall business](http://www.shirky.com/weblog/2010/11/the-times-paywall-and-newsletter-economics/?ref=onemanandhisblog.com) that’s worth a read. I’d just like to highlight a single sentence, though, as I think it’s a point that’s missed far too often in discussion of the economics of content online:

> Newspapers compete with other newspapers, but newspaper websites compete with *other websites.*

*\[emphasis mine\]*

Not with other newspaper websites, but with other websites in general…