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# Old people's e-mails and tweeting brands
- URL: https://onemanandhisblog.com/2011/04/old_peoples_e-mails_and_tweeting_brands/
- Published: 2011-04-13T11:24:19.000Z
- Updated: 2015-04-08T15:10:40.000Z
- Author: Adam Tinworth

When I tidied up, archived and backed-up my late parents’ computer files, I noted that a lot of their retired friends had done something very curious with their e-mail addresses, at least to my eyes. Their e-mail addresses read like this: [41highstreet@aol.com](mailto:41highstreet@aol.com)

They had imposed the paradigm of a previous age on something new. Letters were delivered to a house, ergo e-mail was delivered in the same way. so they chose their postal address as their e-mail address.

I wonder if brands as Twitter accounts will come to be seen in the same way. In the past, brands had messages and communicated to people *en mass*. But social media is largely a person-to-person tool. And having a conversation with a brand feels as peculiar as sending an e-mail to a postal address.