> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Leading from the Social Media front
- URL: https://onemanandhisblog.com/2011/08/leading_from_the_social_media_front/
- Published: 2011-08-02T18:56:18.000Z
- Updated: 2015-04-08T15:16:00.000Z
- Author: Adam Tinworth
- Tags: change management, editorial strategy, editors, Social Media, X (Twitter)

Love this article, as [tweeted](https://twitter.com/ksablan/status/98447987285573633?ref=onemanandhisblog.com) by Kevin Sablan:

> Unless a once-in-a-lifetime story is breaking in your community, the most urgent challenge facing every news organization today is making a swift and successful transformation to the digital future. Leading that transition is every editor’s most urgent challenge. And, for better or worse, Twitter has become a leading current indicator of a newsroom’s — or an editor’s — willingness to change.  
> You don’t lead change from your comfort zone. You lead change by showing your staff that you are willing to learn a new skill and suffer the discomfort of learning publicly.

Well worth [reading the whole thing](http://stevebuttry.wordpress.com/2011/08/02/why-editors-should-be-active-on-twitter/?ref=onemanandhisblog.com), by Mr Steve Buttry.