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# Another (useful) media metaphor
- URL: https://onemanandhisblog.com/2011/09/another_useful_media_metaphor/
- Published: 2011-09-21T09:15:55.000Z
- Updated: 2015-04-08T15:19:39.000Z
- Author: Adam Tinworth
- Tags: new media

A predictably [insightful and inspiring post from Mr Mayfield](http://www.antonymayfield.com/2011/09/15/media-industry-needs-its-architects/?ref=onemanandhisblog.com):

\> It occurs to me that media and marketing businesses are like the master craftsmen of old. Master masons in the middle ages created cathedrals and castles of staggering scale and beauty. > When science – and especially mathematics – began to make its influence felt more, though, a whole new world of possibilities opened up – what we think of as the modern discipline of architecture. Projects of scale and ambition were led by architects. > > Architects brought together science and the art. > That’s not to say that master masons wouldn’t and didn’t have a future – but it was a future within the context of architecture as a discipline, as a world view. 

I’ve felt for a long time that the future of media will look very different from even its recent past. This is more grist to the mill.