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# #futureofmobile - five observations so far
- URL: https://onemanandhisblog.com/2011/09/futureofmobile_-_five_observations_so_fa/
- Published: 2011-09-16T11:40:51.000Z
- Updated: 2015-04-08T15:19:09.000Z
- Author: Adam Tinworth
- Tags: Android, app stores, apple, apps, iOS, microsoft, mobile, mobile strategy, windows phone

[![Making that App store decision](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/09/b3e9e52d69094871b827f770d86055eb_7-thumb-520x520-2088.jpg?resize=520%2C520)](http://www.onemanandhisblog.com/archives/assets%5Fc/2011/09/b3e9e52d69094871b827f770d86055eb%5F7-2088.html?ref=onemanandhisblog.com)

A few lunchtime notes:

\- Apple’s mindshare at conferences like this is truly terrifying – I’ve seem maybe three non-Apple laptops, and one non-Apple tablet. Otherwise, it’s wall-to-wall MacBook Pros, MacBook Airs and iPads. - There’s a lot of hopes for Windows 8 / Windows Phone here, that’s somewhat tempered by its lack of traction amongst the public, certainly in awareness terms - There’s a deep air of uncertainty. People used to building for a standard platform – the web – are now trying to deal with a fragmented market of OSes. Apple’s dominance in mobile app revenue is alluded to, but people aren’t confronting it head on. - RIM’s Blackberry has been mentioned precisely once. Based on this conference so far, it’s a dead platform walking. - Several of the “consultants” around are clearly evangelists of one platform in a consultant’s clothing. Beware, beware if you’re hiring a consultant for your mobile development