> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# About your advertising-led business model...
- URL: https://onemanandhisblog.com/2011/10/about_your_advertising-led_business_mode/
- Published: 2011-10-07T13:30:44.000Z
- Updated: 2015-04-08T15:20:35.000Z
- Author: Adam Tinworth
- Tags: adblocking, advertising, business models

\[!\[Safari Extension Gallery\](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/safariextensionsgallery-thumb-520x320-2133.png?resize=520%2C320)\](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/safariextensionsgallery.png)

So, I wondered over to the \[Safari Extensions Gallery\](https://extensions.apple.com/) to grab the \[new Evernote extension\](http://blog.evernote.com/2011/10/05/evernote-safari-web-clipper-now-available/). And what did I find at the top of the most popular list? 

\[!\[AdBlock Extension\](https://i1.wp.com/www.onemanandhisblog.com/content/images/2011/10/adblock-thumb-520x224-2131.png?resize=520%2C224)\](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/adblock.png)

I’d always assumed AdBlock and adblocking browser plugins were very much a minority activity. Now I’m wondering if that’s case…