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# Apple advertising, 30 years ago
- URL: https://onemanandhisblog.com/2011/10/apple_advertising_30_years_ago/
- Published: 2011-10-24T14:55:25.000Z
- Updated: 2015-04-08T15:21:30.000Z
- Author: Adam Tinworth
- Tags: advertising, apple, old magazines

Talking of Apple, I made a fun discovery on the way home from Like Minds last week. I stopped off at my mother-in-law’s, and helped her sort through some old family stuff. Amongst the various bits of memorabilia were these two souvenir magazines from 1981:

\[!\[1981 Royal Wedding mags\](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/1981-Royal-Wedding-mags-thumb-400x466-2155.jpg?resize=400%2C466)\](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/10/1981-Royal-Wedding-mags.jpg)

And in the Telegraph magazine was the most wonderful advert. It was an Apple advert, for the Apple II in the pre-Macintosh days:

\[!\[Apple advert from 1981\](https://i2.wp.com/www.onemanandhisblog.com/content/images/2011/10/Apple-advert-thumb-520x696-2157.jpg?resize=520%2C696)\](http://www.onemanandhisblog.com/archives/assets\_c/2011/10/Apple%20advert-2157.html) 

Not exactly a model of the modern, minimal Apple ad, is it?