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# Free Starbucks WiFi = Local News Opportunity?
- URL: https://onemanandhisblog.com/2011/10/free_starbucks_wifi_local_news_opportuni/
- Published: 2011-10-08T13:37:55.000Z
- Updated: 2015-04-08T15:20:47.000Z
- Author: Adam Tinworth
- Tags: coffee shops, hyper-local, Local News, starbucks, wifi

Yesterday, the news broke that [Starbucks will start offering free WiFi in the UK](http://thenextweb.com/uk/2011/10/07/starbucks-rolls-out-free-wifi-in-the-uk/?ref=onemanandhisblog.com). They’re not the first – you can get free WiFi in Caffe Nero already, for example – but the content partnership model they’ve followed in the US suggests [some intriguing possibilities](http://rickwaghorn.co.uk/2011/10/08/starbucks-fast-proving-mobile-social-and-local-as-they-open-up-free-wifi-in-650-uk-coffee-shops-now-watch-for-the-us-content-model/?ref=onemanandhisblog.com) for local news publishers:

\> Now, if I were any one of the major regional newspaper groups, I would be beating a path to the door of Starbucks to offer my, say, TrinityMirror (Cardiff) content for the ‘portal’ that has just opened up every time I open up my lap-top in a Cardiff Starbucks. > It’s a whole new way of finding your audience; that doesn’t involve them buying a copy of the local newspaper from the grizzled old vendor stood outside. 

Any good reason why they shouldn’t follow Mr Waghorn’s suggestion?