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# The Social Publishing Tipping Point
- URL: https://onemanandhisblog.com/2011/10/the_social_publishing_tipping_point/
- Published: 2011-10-27T17:20:59.000Z
- Updated: 2015-04-08T15:21:42.000Z
- Author: Adam Tinworth
- Tags: community, community management, Publishing, strategy

Idle thought, born of a conversation with [a colleague](http://twitter.com/?ref=onemanandhisblog.com#!/KatieICISHeren):

Have we reached the point where having a social publishing strategy is no longer an advantage, but not having one is a massive competitive disadvantage?

If we haven’t, it must be imminent.