> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Content is just another data set
- URL: https://onemanandhisblog.com/2012/01/content_is_just_another_data_set/
- Published: 2012-01-11T11:49:03.000Z
- Updated: 2015-04-08T15:27:49.000Z
- Author: Adam Tinworth
- Tags: content, geolocation, geotagging, metadata

!\[Historical mapping\](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/01/Screen-Shot-2012-01-11-at-13.38.34.png?resize=520%2C310)

Sarah Hartley, as part of her prediction that \[2012 might be the year that hyperlocals come of age\](http://sarahhartley.wordpress.com/2011/12/30/is-2012-the-year-uk-hyperlocal-will-come-of-age/): 

> **Prediction two:** Location, location, location. Given that most hyperlocal activity has a geographical focus, this might sound obvious but, taking in the point above, connecting with people across many and/or all platforms requires content to have geo-locative information like never before and the technologies to achieve that are now easily/cheaply available.

Damn right. It’s about time publishers of all levels started treating content like the data set it is – and that means tonnes of scrummy metadata, like geocoding, that allow us to present it in all sorts of useful, fun and surprising ways.