> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Briefing Media buys some dead trees...
- URL: https://onemanandhisblog.com/2012/02/briefing_media_buys_some_dead_trees/
- Published: 2012-02-06T10:20:38.000Z
- Updated: 2015-04-08T15:30:17.000Z
- Author: Adam Tinworth
- Tags: B2B, Briefing Media, events, magazines, UBM

This is [an interesting move](http://www.journalism.co.uk/news/briefing-media-buys-ubm-health-and-farming-titles-for-10m/s2/a547731/?ref=onemanandhisblog.com):

> Business-to-business publisher United Business Media (UBM) is to sell its UK farming and medical titles to Briefing Media, the owner of TheMediaBriefing, for £10 million.

So, Briefing Media, an online and events business up until now gains some traditional brands, and UBM continues its shift away from traditional publishing towards events. The shape of the B2B market is changing with ever-increasing speed…