> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Brace yourselves for Social Media Optimisation
- URL: https://onemanandhisblog.com/2012/03/brace_yourselves_for_social_media_optimi/
- Published: 2012-03-21T19:31:09.000Z
- Updated: 2015-04-08T15:32:46.000Z
- Author: Adam Tinworth
- Tags: Facebook, search engines, SEO, Social Media, social media optimisation, The Guardian

This [post by Sarah Marshal from the *Guardian* Changing Media Summit](http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/?ref=onemanandhisblog.com) makes interesting reading in conjunction with [my post yesterday](http://www.onemanandhisblog.com/archives/2012/03/google%5Ftargets%5Fseo%5Fover-optimisation%5F-%5Fs.html?ref=onemanandhisblog.com):

> Six months ago months ago Google provided 40 per cent of the Guardian’s traffic. The launch of the Facebook app resulted in a “seismic shift” with social exceeding search as a driver on several occasions in February

Expect to start seeing “SMO” bandied about as readily as “SEO”…