> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# There's gold in them there content archives
- URL: https://onemanandhisblog.com/2012/03/theres_gold_in_them_there_content_archiv/
- Published: 2012-03-12T15:05:09.000Z
- Updated: 2020-07-13T11:24:24.000Z
- Description: Don't let a focus on news blind you to value in your archive.
- Author: Adam Tinworth
- Tags: archives, content strategy, monetisation, new york times, Publishing

The internet has suddenly opened up new opportunities in archive content. Here’s a few examples I’ve collected over the last few months:

- The *New York Times* has a Tumblr [focused on its archive photos](http://livelymorgue.tumblr.com/?ref=onemanandhisblog.com)
- Marks & Spencer is [using its archive of lingerie images](https://web.archive.org/web/20130608111845/http://connect.icrossing.co.uk/history-ms-lingerie%5F7857) on its [social site](https://web.archive.org/web/20120504100054/http://social.marksandspencer.com/fashion-2/ms-lingerie-through-the-decades/)
- *Country Life* is doing wonders with its photo archive (like this [set of Eltham Palace images](http://www.countrylifeimages.co.uk/Search.aspx?s=eltham%20palace&ref=onemanandhisblog.com), found via [Fur Coat & No Knickers](http://rachaelgibson.co.uk/2012/03/12/eltham-palace-circa-1937/?ref=onemanandhisblog.com))
- *Vogue* has a very [serious business model for its archive content](http://blogs.reuters.com/felix-salmon/2011/12/12/how-vogue-monetizes-old-content/?ref=onemanandhisblog.com).

Around a decade or so ago, a new editor on a magazine I was working on pretty much binned the whole archive of photos the magazine had. Anything over three years old? Gone. Decades of built environments images swept away.

That’s the sort of short-sighted, now-focused thinking that’s crippling so many publishing organisations. For all our obsession with news and the latest thing, people have both a passion and, often, good business reasons for being interested in the past of an industry.

What value lies in your archives?