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# Twitter buys Posterous: Why?
- URL: https://onemanandhisblog.com/2012/03/twitter_buys_posterous_why/
- Published: 2012-03-13T01:00:45.000Z
- Updated: 2015-04-08T15:32:21.000Z
- Author: Adam Tinworth
- Tags: blog platforms, Blogging, business models, posterous, X (Twitter)

![Twitter acquires Posterous](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/03/twitterous.png?resize=522%2C125 "twitterous.png")

In a surprise move, [Twitter have acquired blogging site Posterous](http://blog.twitter.com/2012/03/welcoming-posterous-team-to-flock.html?ref=onemanandhisblog.com).

The question of course, is: “why?” The information from the companies is [pretty vague](http://blog.posterous.com/big-news?ref=onemanandhisblog.com).

**Guess 1**: (the view held by my Twitter community) It’s a pure talent acquisition, Posterous will be shuttered, and the team will help develop Twitter

**Guess 2**: From [Splat F](http://www.splatf.com/2012/03/link-twitter-posterous/?ref=onemanandhisblog.com):

> Both posts are predictably vague about what the Posterous team will be doing at Twitter, but here’s a not-so-wacky guess: Building out Twitter’s photo/video/link/multimedia sharing services. These are currently rudimentary, but they’re important in competition with Facebook, Tumblr, Pinterest, and other broad “sharing” services.

**Guess 3:** There’s actually a synergy here, as Twitter start to build on top of their microblogging service with focused blogging that help feed their [Discover product](https://twitter.com/?ref=onemanandhisblog.com#!/i/discover).

Anyone care to place a small wager?