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# RIP Single Product Publishing
- URL: https://onemanandhisblog.com/2012/04/rip_single_product_publishing/
- Published: 2012-04-13T22:53:13.000Z
- Updated: 2015-04-08T15:33:50.000Z
- Author: Adam Tinworth
- Tags: digital editions, multi-channel publishing, Publishing

A message for web fundamentalists and print reactionaries alike:

> Single-product thinking is an old habit from the last century that we really need to get over. There is no requirement that publishers choose between Web, e-edition, print-derived tablet versions, and something that looks like it should be hosted by Alex Trebek. When possible, let the users choose for themselves, individually.
> 
> — [Steve Yelvington](http://www.yelvington.com/content/skeuomorphism-e-editions-and-tablets?ref=onemanandhisblog.com)