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# A bad social media workman is scared of his tools
- URL: https://onemanandhisblog.com/2012/05/a_bad_social_media_workman_is_scared_of/
- Published: 2012-05-23T11:41:37.000Z
- Updated: 2015-04-08T15:35:43.000Z
- Author: Adam Tinworth
- Tags: marketing, Social Media, social media professionals

This visualisation of social media marketing tools has been doing the rounds of late:

[![Buddy Media's social media marketing tools diagram](https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/05/buddy-media-social-marketing-thumb-520x383-2492.jpg?resize=520%2C383)](http://www.onemanandhisblog.com/archives/assets%5Fc/2012/05/buddy-media-social-marketing-2492.html?ref=onemanandhisblog.com)

I found it [on Business Insider](http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5?ref=onemanandhisblog.com). It was created by [BuddyMedia](http://www.buddymedia.com/?ref=onemanandhisblog.com)

The general reaction has been something along the lines of:

*Oh no! Woe is me! It’s all so complicated! I thought Social Media was just Twitter and Facebook!*

You know what’s worse? Look at this:

[![My wife's tool boxes](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/05/tool-boxes-thumb-520x277-2495.jpg?resize=520%2C277)](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/05/tool-boxes.jpg?ref=onemanandhisblog.com)

ALL THOSE TOOLS.

Whatever am I going to do with them all? House maintenance is *too complicated*!

Now, here’s the thing: exactly how seriously would you take a tradesman who turned up to your house with one size of spanner and a single screwdriver, and complained when the job required more than that?

You’d kick them straight out the door, and throw their tools after them.

True craftsmen respect a diversity of tools, know that different occasions call for the use of different tools, and they have the skill and knowledge to adapt when the task requires it.

I wouldn’t like to suggest that the social media “profession” is one rather over-burdened with amateur hacks who’ve learnt how to use two or three tools by rote. No, I’m not suggesting that.

*I’m stating it.*

The social media world is split between people who look at that diagram and go “oh my God, how do I cope” and those who go “Oooh, possibilities.”

Can I suggest that you’d be better working with the latter? People who are excited by possibilities are so much more fun than those who are afraid of them…