> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Social is a search strategy
- URL: https://onemanandhisblog.com/2012/06/social_is_a_search_strategy/
- Published: 2012-06-08T11:37:32.000Z
- Updated: 2015-04-08T15:36:32.000Z
- Author: Adam Tinworth
- Tags: search engines, SEO, Social Media, social media optimisation

[Mashable](http://mashable.com/2012/05/09/the-atlantic-social-over-seo-strategy/?ref=onemanandhisblog.com):

> “Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a phone conversation ahead of his on-stage interview at our Mashable Connect conference in Orlando, Fla. last weekend. “Truly \[our writers\] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral.”

Of course, writing for social *is* an SEO strategy, as social is an increasingly strong signal in search.

Incidentally, I’m leading an [SEO for Journalists course](http://www.journalism.co.uk/seo-for-journalists/s336/?ref=onemanandhisblog.com) with journalism.co.uk. You might want to come. 🙂