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# The HTML5 speed tax
- URL: https://onemanandhisblog.com/2012/08/the_html5_speed_tax/
- Published: 2012-08-24T16:43:29.000Z
- Updated: 2015-04-28T12:51:29.000Z
- Author: Adam Tinworth
- Tags: Facebook, facebook apps, html5, iOS, mobile apps, mobile strategy

![The Facebook native app](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/08/Facebook-native-app.jpg?resize=427%2C640)

It’s odd, given how much HTML5 is celebrated as the grand panacea that will save us all from nasty native apps, that what should be the flagship example – the Facebook app – has just shifted from [HTML5 to a native app on iOS](http://allthingsd.com/20120823/finally-facebook-speeds-up-its-ios-app/?ref=onemanandhisblog.com):

> This doesn’t mean that Facebook is abandoning HTML5, Johnson says. “The mobile web is still very important to us, as are all of our interfaces,” he said. Problem is, HTML5 is a technology that, while promising in the long run, isn’t able to deliver the type of speed and performance we expect right now. It’s a long bet, and something that Facebook aims to continue developing.

Sounds like pinning all you hopes on skirting round Apple with HTML5 web apps might not be a guaranteed solution. If Facebook can’t do it…

\*\*Related articles\*\*\- \[Native Apps vs. HTML5: The Smoking Gun by DROdio\](http://danielodio.com/native-apps-vs-html5-the-smoking-gun) (danielodio.com)\- \[Facebook for iOS goes native, waves goodbye to HTML 5\](http://www.theverge.com/2012/8/23/3262782/facebook-for-ios-native-app) (theverge.com)\- \[Facebook finally fixes its freakishly slow iOS app\](http://gigaom.com/mobile/facebook-finally-fixes-its-freakishly-slow-ios-app/) (gigaom.com)\- \[Facebook’s Updated iOS App Is Fully Native and Free of HTML5\](http://www.gizmodo.co.uk/2012/08/facebooks-updated-ios-app-is-fully-native-and-free-of-html5/) (gizmodo.co.uk) 

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