> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Going Native
- URL: https://onemanandhisblog.com/2012/11/going_native/
- Published: 2012-11-09T10:43:56.000Z
- Updated: 2015-04-08T15:48:07.000Z
- Author: Adam Tinworth
- Tags: apps, Facebook, html5, iOS, native apps, tumblr

![Tumblr's iOS app](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/11/tumblr.jpg?resize=450%2C608)

Tumblr, on [its iOS app store description](https://itunes.apple.com/us/app/tumblr/id305343404?mt=8&ref=onemanandhisblog.com):

> We’re so thrilled to tell you that our app is now completely native! Get ready for a faster, smoother, and more responsive Tumblr Dashboard.

So, another major social app [follows Facebook](http://www.onemanandhisblog.com/archives/2012/08/the%5Fhtml5%5Fspeed%5Ftax.html?ref=onemanandhisblog.com) in abandoning an HTML wrapper app and going full native. The message seems clear: if speed matters, go native.