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# Why the internet of things is noisy - and how to solve the problem.
- URL: https://onemanandhisblog.com/2012/12/why_the_internet_of_things_is_noisy_-_an/
- Published: 2012-12-04T16:18:29.000Z
- Updated: 2015-04-08T15:49:32.000Z
- Author: Adam Tinworth
- Tags: #leweb12, app.net, filters, streams

![Dalton Caldwell](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/12/dalton-caldwell.jpg?resize=640%2C463)

**Dalton Caldwell, Co-Founder & CEO, App.net**

How are we going to cope with all the data that the internet of things will create? Struggling with your in-box and social networks? Things are only getting worse.

How about service that auto-tweet or auto-posts to Facebook using frictionless sharing? What do you do if someone is cluttering your stream? Unfollow them? Ask them to slow down? Maybe – but you want the algorithm to solve that for you. Reading the unfiltered stream is almost impossible now – we’re reaching the limits of human cognitive capacity. The FB stream is a great example of this – eliminating noise and redundancy.

Streams will be useful for processing internet of things data, because you can apply filters. The problem is that if you’re advertising-supported, you don’t want third party apps displaying your streams – you want to control the appearance and the filtering, so the ads don’t disappear. And you probably don’t want to host home-automation data. In fact, you’re more interested in engagement and repeated use, than you are utility.

The solution might be to unbundle the stream – use APIs and portable data to allow data to be hosted and accessed in many places. Examples right now are **IFTTT** (read/write APIs),\*\* 3rd-party Twitter clients\*\* (UI unbundling) and **Flipboard** (unbundled stream filters). All three of these are running into problems because the social networks have business issues with the social networks.

He created [app.net](https://join.app.net/?ref=onemanandhisblog.com) as an example of what an unbundled stream service could be like. If you unbundle the streams – remove them from the commercial interests that drive them to push away third parties – you’re driving innovation in streams, in filters and in UIs.