> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# "content" is in trouble
- URL: https://onemanandhisblog.com/2013/01/content_is_in_trouble/
- Published: 2013-01-23T13:45:37.000Z
- Updated: 2015-04-08T15:51:25.000Z
- Author: Adam Tinworth
- Tags: buzzwords, content marketing, content strategy

Content is the next word that’s about to be hollowed out and [rendered meaningless by band-wagon jumping companies](http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/?ref=onemanandhisblog.com).

Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’ll be reading all that ‘content’.