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# Tumblr as a publishing tool for content creators
- URL: https://onemanandhisblog.com/2013/03/tumblr_as_a_publishing_tool_for_content/
- Published: 2013-03-04T13:05:42.000Z
- Updated: 2015-04-08T15:52:53.000Z
- Author: Adam Tinworth
- Tags: content strategy, monetisation, tumblr, webcomics

![A scene from Bad Machinery](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/03/20130228.png?resize=306%2C299)

John Allison, who has a long history of [excellent web comics](http://www.scarygoround.com/?ref=onemanandhisblog.com) behind him, on the [role of Tumblr for content creators](http://sgrblog.blogspot.co.uk/2013/03/post-webcomics.html?ref=onemanandhisblog.com):

> I would never decry any service as worthless. There are people who have caught mass attention via Tumblr, and sold great piles of things as a result. There’s a use for everything, and an exception to every rule. The exceptions are the reasons that others try. But Tumblr sets the bar of success incredibly low. The payout will almost always be zero. Not beer money, nothing.

Just because somewhere is the *easy* place to get attention doesn’t mean it’s the *right* place…

*(One of John’s sketches made an appearance on [this blog a long time ago](http://www.onemanandhisblog.com/archives/2005/06/asbos%5Fand%5Fcomic.html?ref=onemanandhisblog.com)…)*