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# The field guide to content marketers in the wild
- URL: https://onemanandhisblog.com/2013/05/content-bandwagon-jumping-idiots/
- Published: 2013-05-20T10:27:13.000Z
- Updated: 2015-04-08T15:56:49.000Z
- Author: Adam Tinworth
- Tags: content marketing, content strategy, humour

A field guide to [spotting a content marketer](http://www.huffingtonpost.com/keith-blanchard/content-marketing-experts%5Fb%5F3302989.html?ref=onemanandhisblog.com):

> This new quasi-professional class doesn’t produce actual contenty kind of content, you know: only thinly-veiled advertisements for their services. It’s really content-marketer marketing, if that makes sense, and they are the product they sell. Helpful e-books and webinars meant to induce you to hire their services, long-ass comments on blog posts that craftily guide back to their own blog posts, maybe the occasional self-published paperback, printed on demand for the upcoming speaking engagement, glossy with snake oil.
> 
> They write in the second person, as if they are always having a firm conversation with a beloved client. (“Try this thought experiment with YOUR brand…”) But the writing is consumed exclusively by other content marketers, all busily keeping up their game, all hawking their own half-baked consultancies.

There’s a sad ending to this tale, though. What will happen to all those content marketers when the content bubble bursts\*?

\[via [Neville Hobson on Google+](https://plus.google.com/116986422495636163350/posts/2kEmbxLYmQJ?ref=onemanandhisblog.com)\]

\* *They’ll reinvent themselves as Pinterest consultants or whatever passing bandwagon comes next.*