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# Social media editors: condition terminal
- URL: https://onemanandhisblog.com/2013/06/social_media_editors_condition_terminal/
- Published: 2013-06-11T10:23:19.000Z
- Updated: 2015-04-08T15:58:24.000Z
- Author: Adam Tinworth
- Tags: community management, Journalists, Social Media, social media editors

[The social media editor is dead](http://www.buzzfeed.com/robf4/the-rise-and-fall-of-the-social-media-editor?ref=onemanandhisblog.com "The social media editor"):

> The fracas has left veterans of the social web feeling both vindicated and a little bemused. On the one hand, social media has become so central to a newsroom’s mission that dedicated functionaries may be obsolete. On the other, doesn’t every outlet need a boy or girl wonder to lend a human touch to the Twitter handle? Whether it’s a day of reckoning or a sign of maturity for the social media editor, the role has never before been more embattled.  
> As one senior editor at a leading news outlet told me, “I both agree that the social media editor is dead and I just hired a social media editor.”

There was an awful lot of noise and very little signal around this discussion. The end state is pretty obvious:

- Social media skills will be integral to all journalists’ work
- The specialised social media editor will disappear
- The need for dedicated community-centric editors will remain, but their role will be larger than just social media

Agree? Disagree?