> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# Why blogging still matters post-Facebook and Google Reader
- URL: https://onemanandhisblog.com/2013/07/blogging-indeirect-results-worthwhile/
- Published: 2013-07-03T15:32:23.000Z
- Updated: 2015-04-08T16:00:07.000Z
- Author: Adam Tinworth
- Tags: blog strategy, Blogging, Blogs

[![Bloggers at work](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/07/conference-bloggers-working-thumb-640xauto-3173.jpg?resize=640%2C426)](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/07/conference-bloggers-working.jpg?ref=onemanandhisblog.com)

Rogers Cadenhead on the news that [Google Reader’s death was the nail in the coffin](http://workbench.cadenhead.org/news/3721/seth-finklestein-kills-his-blog?ref=onemanandhisblog.com) for Seth Finkelstein’s blog:

> Finkelstein’s a much-needed voice in tech because he’s allergic to bullshit. As an admirer of his writing I hate to see his site close, but I can’t argue with his premise that the rewards of running a personal blog with moderate traffic aren’t high enough to justify the effort. Blogs don’t receive as many comments as they used to, and the amount of conversation a blog post attracts elsewhere seems to be dropping as well. Now that millions of people have social media accounts on Facebook and Twitter, they have a place they can comment with home field advantage. They don’t need to play on the road and respond on your blog.

*One Man & His Blog* is very much a moderate traffic blog – but its traffic is the highest it has been in the decade it’s been running, and is growing month-on-month. There’s been no sign of that reversing since the Google Reader shut down, although it’s possible I’ve lost readers who were only reading in a feed reader. Comments come and go in bursts, but most discussion actually seems to happen on Twitter.

This blog is my storefront – a showcase of my work, my thinking and my expertise, and there’s very little work I’ve had since I dived into consultancy 18 months ago that has not come from this blog in some way.

Do I sell ads here? No.

Do I get a heap of comments? No.

Do I get a boatload of traffic? No.

But I *do* get work from it. It’s really the only marketing I’m doing. because of that, I’m able to contribute my share towards supporting my little family – and that’s all that matters in the end. As Hugh Macleod said a very long time ago – [blogs are a great way to make things happen indirectly](http://gapingvoid.com/2006/01/09/one-more-time-blogs-are-a-great-way-to-make-things-happen-indirectly/?ref=onemanandhisblog.com) – and that remains as true as ever.