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# Six months to get yourself a mobile strategy
- URL: https://onemanandhisblog.com/2013/07/mobile-strategy-conference/
- Published: 2013-07-15T12:04:11.000Z
- Updated: 2015-04-08T16:00:44.000Z
- Author: Adam Tinworth
- Tags: mobile apps, mobile strategy, Publishing

![Mobile Media Strategies logo](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/07/mobile-media-startegies.png?resize=364%2C159)Talking of mobile ([as I just was…](http://www.onemanandhisblog.com/archives/2013/07/android%5Ftriple%5Fthe%5Fdevelopment%5Fcosts%5Fof%5F.html?ref=onemanandhisblog.com)), I’m looking forward to this year’s [Mobile Media Strategies](http://themediabriefinglive.com/mobile-media-strategies/agenda/?ref=onemanandhisblog.com) event in September (client work allowing). I had a teeny, tiny input into the meat of the content, through the organiser picking my brains some months back, and I really like what I see in the finalised agenda.

I last attended a couple of years ago, and found it a real mix of useful insight and ho-hum statements, including one that must be rather embarrassing to the person who made it. [As I put it at the time](http://www.onemanandhisblog.com/archives/2011/06/mobile%5Fmedia%5Fstrategies%5Fthe%5Fplatform%5Fgam.html?ref=onemanandhisblog.com):

> I will confess to a degree of skepticism about Dominic Jacquesson’s predictions about the shape of the mobile market in two years. It’s possible Windows Phone 7 will displace iOS as the second platform behind Android – but I’m far from convinced that it’s as likely as he painted it.

Two years on, I think we can safely say that was seriously off-base.

Still, a lot has changed in those two years, and there’s a lot more practical experience to put up on a stage and debate where we’re going next. This is no longer an academic exercise. Content consumption is shifting from the desktop and print to mobile devices at an astonishing rate – probably the fastest transition we’ve seen yet. Too many companies are still dragging their heels on this – possibly because they’ve been burnt by so many false dawns of mobile in the past. The less said about [WAP](https://en.wikipedia.org/wiki/Wireless%5FApplication%5FProtocol?ref=onemanandhisblog.com), the better.

Having seen some cuts of analytics data from several clients in recent weeks, it looks like you have about six months – at best – to get your act sorted on mobile, or risk irrelevance.