> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Launch the community, then the magazine
- URL: https://onemanandhisblog.com/2013/10/launch_the_community_then_the_magazine/
- Published: 2013-10-16T12:30:51.000Z
- Updated: 2015-04-08T16:04:40.000Z
- Author: Adam Tinworth
- Tags: audience, audience development. community management, Publishing

The way Future is launching its consumer magazines these days is pretty smart. They don’t just launch a magazine, then try to develop a community around it – they [launch the social media presence first](http://www.journalism.co.uk/news/how-future-builds-an-audience-before-launching-a-new-title/s2/a553224/?ref=onemanandhisblog.com):

> “It creates a buzz and you also get people who want to contribute to you magazine. Once they realise that it’s a brand, writers and photographers and bloggers will make contact. It’s not only a consumer community but it’s also people who will contribute to the product and advertisers as the Facebook page allows us to create a dialogue with potential commercial partners.”

It’s a clever, agile and iterative approach to both building a product, and having an audience ready at launch.